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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter records created after a specified date
B) Filter records on a Boolean field
C) Filter records on a formula field
D) Filter existing records in All Subscribers

2. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Tokenized Sending
B) Field Level Encryption
C) Lookup reference to Contact Object
D) Master-detail relationship to Contacts

3. Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?

A) Soft
B) Block
C) Technical
D) Hard

4. What are two possible outcomes when "Send as Multipart MIME" is selected during the send process?
Choose 2 answers

A) Open and click activity are tracked in either version.
B) The email will avoid detection by various SPAM filters.
C) A custom text version will be sent with your HTML email.
D) An auto-generated text version will be sent with your HTML email.

5. A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A) Content Creator and Marketing Cloud Viewer
B) Data Manager and Analyst
C) Analyst and Marketing Cloud Viewer

Solutions: