• Exam Code: Marketing-Cloud-Email-Specialist
  • Exam Name: Salesforce Certified Marketing Cloud Email Specialist
  • Certification Provider: Salesforce
  • Corresponding Certification:Salesforce Marketers
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The benefit of obtaining the Salesforce Marketing cloud email specialist Exam Certification

  • Salesforce issue a digital badge which candidates can place on their resume or on Linkedin profile.
  • Post bagging Salesforce Certified Marketing Cloud Email Specialist accreditation Candidate becomes a solid, well-rounded Salesforce Certified Marketing Cloud Email Specialist.
  • If the Candidate having strong determination of growing up in the organization, Marketing cloud email specialist certification will help them a lot.
  • Employers need to make decisions based on limited information and when they view the official Salesforce Certified Marketing Cloud Email Specialist certification, they use to have assurance that a candidate has achieved a certain level of competence and knowledge.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Who should take the Salesforce Marketing cloud email specialist Exam

Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.

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Introduction to Salesforce Marketing cloud email specialist Exam

The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.

Post certification , professionals are expected to perform below tasks :

  • Build relational data models.
  • Build complex email automations.
  • Send emails using email application sending methods.
  • Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
  • Build email marketing campaigns utilizing the various tools -within Email Studio, including Content Builder.
  • Create reports of email tracking data.

Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Subscriber and Data Management26%- Configure Contact Builder and Audience Builder
- Manage subscriber data (Lists vs Data Extensions)
- Understand concepts of subscribers, profile center, and subscription centers
Topic 2: Marketing Automation26%- Build the appropriate Automation Studio solution
- Recommend the appropriate marketing automation solution
- Build the appropriate Journey Builder solution
Topic 3: Email Marketing Best Practices10%- Differentiate elements of an email that can impact message deliverability
- Evaluate elements and techniques of email marketing to design effective emails and email programs
- Demonstrate appropriate and effective subscriber acquisition and retention methodologies
Topic 4: Insights and Analytics14%- Evaluate email campaign performance and data
- Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces)
Topic 5: Content Creation and Delivery24%- Create and customize an email message to meet customers' needs
- Recommend Marketing Cloud tools to use when preparing an email for send
- Configure send settings to meet the customer requirements
- Organize and manage email campaign content

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