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  • Total Questions: 162
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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:

TopicDetails
Topic 1
  • Insights and Analytics: In this topic, you will analyze results, configure automated reports, and recommend Einstein products for deeper insights. Mastery here confirms your analytical prowess and strategic decision-making skills in email marketing.
Topic 2
  • Content Creation and Delivery: Showcase your expertise in creating and managing email campaigns that align with customer requirements. Salesforce email marketing professionals will configure sending processes, customize email content, and manage campaign assets.
Topic 3
  • Email Marketing Best Practices: This topic assesses the ability to design impactful email marketing strategies tailored to customer needs. Salesforce email marketing professionals will evaluate elements that influence deliverability and demonstrate effective subscriber acquisition and retention techniques. Excelling here ensures you can design email programs that resonate with audiences while meeting business goals.
Topic 4
  • Subscriber and Data Management: Your knowledge of data-driven marketing will shine as you set up Data Extensions, import subscriber data, and configure segmentation tools. This topic evaluates the ability of Salesforce email marketing professionals to model subscriber data and troubleshoot issues, ensuring precise and effective audience targeting.
Topic 5
  • Marketing Automation: Aspiring email marketing professionals demonstrate their ability to automate marketing processes using Marketing Cloud. You will build Automation Studio and Journey Builder solutions based on customer scenarios. Success in this topic highlights your proficiency in implementing efficient workflows that enhance customer engagement.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?

  • A. A subscriber was not selected in the Subscriber Preview tab.
  • B. The send exceeded the maximum test send threshold.
  • C. Test sendsare rot recorded on the Send Log Data Extension.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?

  • A. A Utilize exit criteria for the journey.
  • B. Use the Update Contact a:
  • C. Ensure the Contact entry mode is No re-entry
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?

  • A. Triggered Send Managed Lists
  • B. Global Unsubscribe List
  • C. Auto Suppression List
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?

  • A. Contacts Analytics
  • B. Audience Engagement Over Time
  • C. Contacts Count
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?

  • A. Salesforce CDP and Einstein Engagement Scoring
  • B. Journey Builder and Engagement Split
  • C. Automation studio and Query Activity
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

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