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Salesforce Marketing-Cloud-Email-Specialist Exam Syllabus Topics:
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Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
- A. A subscriber was not selected in the Subscriber Preview tab.
- B. The send exceeded the maximum test send threshold.
- C. Test sendsare rot recorded on the Send Log Data Extension.
Correct Answer: C 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTOdo to simplify the journey?
- A. A Utilize exit criteria for the journey.
- B. Use the Update Contact a:
- C. Ensure the Contact entry mode is No re-entry
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the_subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of 'Held'.
What is the source of the duplicate subscriber key?
- A. Triggered Send Managed Lists
- B. Global Unsubscribe List
- C. Auto Suppression List
Correct Answer: C 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
- A. Contacts Analytics
- B. Audience Engagement Over Time
- C. Contacts Count
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based onthat interaction.
Which no-code features should be implemented to accomplish this?
- A. Salesforce CDP and Einstein Engagement Scoring
- B. Journey Builder and Engagement Split
- C. Automation studio and Query Activity
Correct Answer: B 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
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