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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

A) Create a static list of approved users to use as the recipient list in the sending tab.
B) Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
C) Create a dynamic list of approved users to use as the recipient list in the sending tab.
D) Create a test list of approved users to use in the testing tab of the email flow.

2. What is the process to add a prospect who visits a pricing page to a list?

A) Create a page action
B) Use a Tag
C) Create a segmentation rule
D) Create an automation rule

3. A user needs to be able to import and export lists. What user role do you give them?

A) Sales
B) None of the above
C) Sales Manager
D) Marketing

4. New prospects match a dynamic lists rule criteri
a. This dynamic list is used as a recipient list on an engagement studio program.
What will happen to the new prospects if the program is currently running and the prospects have not run through the engagement studio program before?

A) The prospects remain on the list, but are NOT added to the program until the next day.
B) The prospects are added to the program, but do NOT start processing until the program is paused and restarted.
C) The prospects are added to the program and automatically start processing through the program.
D) The prospects are added to the program, but wait for a user to manually select them to process.

5. LenoxSofts marketing manager wants to keep email branding consistent. They want Marketing Cloud Account Engagement users to be able to select this email content when building out engagement studio programs, one-to-one emails, and autoresponders.
How could this goal be achieved?

A) Create a list email draft
B) Create and publish an email template
C) Create an operational email
D) Create an email template draft

Solutions: