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Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. Northern Trail Outfitters (NTO) has rolled outchanges to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insights

2. The CMOat Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?

A) Export the journey email analytics
B) Define a goal for each journey.
C) Review opensand clicks activity summaries.

3. A marketer wants to use a filter to create a data extension that includes only records from yesterday.
Which step should they take to ensure the data extension includes newly added records?

A) Configure the filter DE to auto-refresh dally in properties.
B) Schedule an automation to refresh the filter activity each day.
C) Check the 'AUTOMATICALLY REFRESH UPON SENDING' checkbox.

4. A marketingspecialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?

A) User Initiated Send
B) Automation Studio Email Activity
C) Multi-Step Journey

5. Following a batch email sent. Northern TrailOutfitters wants to update an email link's URL.
Which action should be recommended?

A) Navigate to the email in Content Builder and update the URL.
B) Navigate to the Job Links tab In My Tracking and update the URL.
C) Navigate to URL Expiration in Setup and update the URL.

Solutions: