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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin notices Individual Email Results are NOT being pushed back into Sales Cloud for a particular end. The admin of Marketing Cloud Connect is functioning properly.
What should the admin confirm about the data extension?

A) The wind relationship links Subscriber Key to Subscribers on Email Address
B) The data extension is located in the Salesforce Data Extensions folder.
C) The triggered Send Data Extension data extension template was used.
D) The data extension is located in the Synchronized Data Extensions folder.

2. A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.
Which two settings should be selected before the admin can configure the Holdback percentage?
Choose 2 answers

A) Journey re-entry settings
B) Winner evaluation
C) Run Once schedule type
D) Data Extension entry source

3. Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers

A) Marketing Cloud Email Marketing Manager
B) Marketing Cloud Administrator
C) Marketing Cloud Regional or Local Administrator
D) Marketing Cloud Channel Manager

4. A Marketing Cloud admin wants to create an SFTP User for the first time.
Which two considerations should be taken when configuring an SFTP User7 Choose 2 answers

A) By default, the username is the MID for the current Marketing Cloud MID.
B) Once created, the user will need to be activated in order to use the SFTP.
C) Minimum password length is 12 characters.
D) By default, the password will be the password of the logged-in user.

5. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) System Status
B) Help and Training
C) Create Support Case
D) Failed Sends

Solutions: