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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

How can you set a prospect's first touch campaign?

A. Using automation rules.
B. None of the above
C. Using segmentation rules.
D. Using completion actions

Question 2

LenoxSoft's Marketing Manager notices that clicks on the email link www.lenoxsoft.com aren't being counted in the list email report.
Based on this link's format, why wouldn't it have been re-written for tracking?

A. The link should start with http or https to be automatically re-written.
B. The link should be populated with variable tags to be automatically re-written
C. The link should point to go.Marketing Cloud Account Engagement com to be automatically re-written.
D. The link should contain a wildcard to be automatically re-written.

Question 3

A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

A. A dynamic list used to send list emails using the email template
B. A completion action on the form submission
C. An automation rule with a Match Any match type
D. An automation rule with a Match All match type

Question 4

How many times does a segmentation rule run?

A. Continuously, whenever new prospects are created.
B. Once, as soon as the user completes the rule creation process.
C. Up to five times., as long as the user enables the repeat setting.
D. As many times as the user specifies when they create the rule.

Question 5

A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?

A. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
B. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
C. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
D. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.

Solutions: