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| Section | Objectives |
|---|---|
| Topic 1: Data Management & Integration | - Automation Data Handling
|
| Topic 2: Marketing Automation | - Scoring & Grading
|
| Topic 3: Account Engagement Fundamentals | - Platform Overview & Terminology
|
| Topic 4: Reporting & Analytics | - Engagement Metrics
|
| Topic 5: Lead Generation & Management | - Prospect Management
|
| Topic 6: Administration & Governance | - User Management
|
A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
How should they accomplish this?
Correct Answer: B 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
Correct Answer: D 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?
Correct Answer: D 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)
Correct Answer: A,B,D 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
What report allows you to see how successful or active a form has been on your site?
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
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