• Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Certification Provider: Salesforce
  • Corresponding Certification:Salesforce Marketers
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MC-201
  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Sep 29, 2026
  • No. of Questions: 306 Questions and Answers
  • Download Limit: Unlimited

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Topic 1: Data Management & Integration- Automation Data Handling
  • 1. Importing/exporting prospect data
    • 2. Custom fields and segmentation logic
      - Salesforce CRM Sync
      • 1. Field mapping and sync behavior
        • 2. Data quality and deduplication
          Topic 2: Marketing Automation- Scoring & Grading
          • 1. Scoring models configuration
            • 2. Grading profiles and qualification rules
              - Engagement Studio
              • 1. Nurture campaign design
                • 2. Automation rules and drip programs
                  Topic 3: Account Engagement Fundamentals- Platform Overview & Terminology
                  • 1. Pardot / Account Engagement concepts (prospects, visitors, leads)
                    • 2. Lifecycle and engagement model
                      Topic 4: Reporting & Analytics- Engagement Metrics
                      • 1. Campaign reporting and ROI analysis
                        • 2. Email performance tracking
                          - B2B Marketing Analytics
                          • 1. Dashboards and insights interpretation
                            Topic 5: Lead Generation & Management- Prospect Management
                            • 1. Segmentation lists and dynamic lists
                              • 2. Lifecycle management and nurturing
                                - Forms & Landing Pages
                                • 1. Form handlers and conversion tracking
                                  • 2. Landing page creation and optimization
                                    Topic 6: Administration & Governance- User Management
                                    • 1. Roles, permissions, and access control
                                      - System Configuration
                                      • 1. Account Engagement settings and integrations

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        A marketing manager sent an email template last week to their "Hot Prospects" list, which is populated dynamically based on the prospects' scores. They want to send the same email template again this week to the same list, but make sure that the prospects that received it last week do not get it again.
                                        How should they accomplish this?

                                        • A. Send the email template to the "Hot Prospects" list, but select the "deduplicate" option to remove recipients that already received the email last week.
                                        • B. Create a new list of the prospects that received the email last week and then use it as a suppression list when sending the email template to the "Hot Prospects" list.
                                        • C. Send the email template to the "Hot Prospects" list like last time; the prospects that received it before will be automatically suppressed from receiving the same email template.
                                        • D. Create a new dynamic list using the criteria "Prospect email template", the template name, and "was not received" and then use it as the recipient list when sending the email template.
                                        Reveal Solution  Discussion  0

                                        Correct Answer: B  🗳️

                                        Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

                                        The "related" tab of the prospect record displays prospects that have what in common?
                                        Choose one answer

                                        • A. Assigned user
                                        • B. Email Domain
                                        • C. Company
                                        • D. Score
                                        Reveal Solution  Discussion  0

                                        Correct Answer: D  🗳️

                                        Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

                                        The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.
                                        Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

                                        • A. Create a static list of approved users to use as the recipient list in the sending tab.
                                        • B. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab.
                                        • C. Create a dynamic list of approved users to use as the recipient list in the sending tab.
                                        • D. Create a test list of approved users to use in the testing tab of the email flow.
                                        Reveal Solution  Discussion  0

                                        Correct Answer: D  🗳️

                                        Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

                                        Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

                                        • A. Opening an email
                                        • B. Unsubscribing from an email
                                        • C. Printing an email
                                        • D. Clicking a link in an email
                                        • E. Forwarding an email
                                        Reveal Solution  Discussion  0

                                        Correct Answer: A,B,D  🗳️

                                        Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

                                        What report allows you to see how successful or active a form has been on your site?

                                        • A. Form reports
                                        • B. Landing Page reports
                                        • C. Campaign reports
                                        • D. Conversion reports
                                        • E. None of the above
                                        Reveal Solution  Discussion  0

                                        Correct Answer: A  🗳️

                                        Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).

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