Latest Nov-2021 Salesforce Marketing-Cloud-Email-Specialist Dumps Updated 262 Questions
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NEW QUESTION 81
NTO wants to use a point and click tool to test segmentation rules and verify that the correct subscribers are included in the segment, NTO will need to automate there freshing of the segment once it is tested. Which two tools should be used to test and configure the segment?
Choose two answers.
- A. filtered code
- B. filter activity
- C. data filter
- D. SQL query activity
Answer: B,D
NEW QUESTION 82
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- B. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- C. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
- D. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
Answer: D
NEW QUESTION 83
What are some of the best practices to drive engagement with email marketing? (Choose 3)
- A. segment your communications.
- B. Design for Mobile
- C. go Social
- D. integrate email marketing and CRM systems
- E. A/B Testing to see what resonates.
Answer: A,D,E
NEW QUESTION 84
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?
- A. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
- B. Create an API-driven process to put the data directly into the data extension when any data is changed.
- C. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
- D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
Answer: C
Explanation:
Explanation/Reference:
NEW QUESTION 85
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
- A. Create a version of the email that does not include the unsubscribe link.
- B. Deselect the option to Enable System Generated Links in the Test Send.
- C. Send the marketing team a link to the Subscriber Preview of the email.
- D. Send to a Test Data Extension via the Send Flow.
Answer: D
NEW QUESTION 86
A marketing manager wants to provide unique content to each customer in an upcoming email campaign.
Which three features could be used to create individualized content in the email? Choose 3 answers
- A. Specialized content
- B. In Einstein content
- C. Dynamic content
- D. Audience segmentation
- E. In Personalization strings
Answer: B,C,E
NEW QUESTION 87
Northern Trail Outfitters (NTO) would like to target members who recently received and opened any promotional email with the subject line "NTO Spring Sale." What feature should be used to target these members?
- A. Email Send Report
- B. Engagement Split
- C. Group Refresh
- D. SQL Query Activity
Answer: B
NEW QUESTION 88
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used to accomplish this task?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- C. Create a Test data extension that contains the five content variations the two team members need to validate.
- D. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'"
Answer: B
NEW QUESTION 89
A new marketing manager at Northern Trail Outfitters (NTO) has been asked to evaluate whether to use HTML Emails or Templates for weekly newsletter sends, which are created by a marketing coordinator with limited coding ability. While NTO has HTML developers on staff, their time is not guaranteed on an ongoing basis.
Which two characteristics of Templates would benefit NTO when creating its weekly newsletter in Content Builder? Choose 2 answers
- A. One template can only be used for one email, maintaining brand standards.
- B. Templates provide the ability to create email messages using content blocks.
- C. HTML developers are needed to build templates, but not emails.
- D. Emails can be formatted for desktop and mobile without extra coding.
Answer: B,D
NEW QUESTION 90
Other than an image a file must be XX MB or less in size?
- A. 1 KB
- B. 1 MB
- C. 5MB
B 25 MB
Answer: A
NEW QUESTION 91
A customer managed to automate nightly imports and also has the ability to manually import files via the import wizard ,what needs to be reconfigured in the marketing cloud account,
- A. data loader
- B. enhance ftp
- C. encrypted ftp
- D. file transfer
Answer: B
NEW QUESTION 92
Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers
- A. Subject Line
- B. From Name
- C. Hyperlinks
- D. Send Count
Answer: A,B
NEW QUESTION 93
Northern Train Outfitters wants to make sure that a First Name and Last Name are always included when importing subscribers to a data extension. How can a marketer ensure that subscribers are imported with data in both of these fields?
- A. Set up a default value for the column
- B. Ensure the Nullable property is unchecked for the First Name and Last Name columns
- C. Make the First Name and Last name columns Primary Keys
- D. Check the Nullable property for the First Name and Last Name columns
Answer: C
NEW QUESTION 94
A marketer sends an email to a sendable data extension. The data extension has a subscriber relationship that matches Customer_ID on the data extension to Subscriber Key on the All Subscribers List.
What is a true statement regarding the default email send behavior for a pre-existing subscriber?
- A. The email will be sent to the Subscriber Key on the All Subscribers List.
- B. The email will be sent to the email address stored on the data extension.
- C. The email will be sent to the field marked as the Primary Key.
- D. The email will be sent to the email address stored on the All Subscribers List.
Answer: D
NEW QUESTION 95
Which feature can a marketer use to individualize content in an email? (Choose 3)
- A. Predictive content
- B. Specialized content
- C. Audience Segmentation
- D. Personalization string
- E. Dynamic content
Answer: C,D,E
NEW QUESTION 96
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Test Send
- B. Triggered Email
- C. Send Flow
- D. User-Initiated Email
Answer: B
Explanation:
Explanation
NEW QUESTION 97
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduce the product to its customers.
Where in Email Studio can the marketer see the performance summary of the recent email send?
- A. Summary tab
- B. Send Performance tab
- C. Job Links tab within Tracking
- D. Overview tab within Tracking
Answer: D
NEW QUESTION 98
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Synchronized Data
- B. Data Filter
- C. Query Activity
- D. Filter Activity
Answer: B
NEW QUESTION 99
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?
- A. Data Filters
- B. Audience Builder
- C. Contact Builder
- D. SQL Query Activity
Answer: B
NEW QUESTION 100
A marketer need to test personalized content in an email prior to sending, how can the Marketer minimize the possibility of someone unsubscribing during the testing process,
- A. send to the data extension, test data extension via the send flow.
- B. send the marketing team a link to the subscriber'spreview of the email.
- C. Disable/deselect the option enable system generated links in the test centers.
- D. create the version of the email that does not include the unsubscribe link.
Answer: A
NEW QUESTION 101
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