- Exam Code: MC-202
- Exam Name: Salesforce Certified Marketing Cloud Email Specialist
- Certification Provider: Salesforce
- Corresponding Certification:Salesforce Marketers
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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Content Creation and Delivery | - Templates and AMPscript basics - Dynamic content and personalization - Email Studio and content builder usage |
| Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals - List hygiene and engagement strategies |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Data import, segmentation, and contact management - Subscription management and preferences |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters uses an automation to process and report sales agents'weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?
- A. Wait Activity
- B. Data Extract Activity
- C. Verification Activity
Correct Answer: C 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?
- A. Random Data Extension
- B. Filter Data Activity
- C. SQL query activity
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
- A. Send Preview
- B. Test Send
- C. Content Detective
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day's opt-out updates. If a run fails, it must be manually rerun to maintain compliance.
How should the notification be received if the data import is unsuccessful?
- A. Import Activity Notification Settings
- B. Configured Alert Manger Settings
- C. Automation Notification Settings
Correct Answer: C 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, which caused customers to complain about their experience. NTO would like to apologize by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
- A. Query the data using a specific date range parameter
- B. Filter the data based on a specific date range.
- C. Use Einstein engagement scores to identify affected users.
Correct Answer: A 🗳️
Explanation: Only visible for TrainingDump members. You can sign-up / login (it's free).
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