Salesforce Essentials for Marketing Cloud Email Marketers - EEB-101 Exam Practice Test
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order subdomain for all of its transactional emails.
What should be configured to accomplish this request?
What should be configured to accomplish this request?
Correct Answer: C
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A healthcare company imports its patient portal registrations at the parent level business unit (BU). The marketing team would like to ensure individual office locations have access to this data without giving access to the parent level BU.
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
What should the marketing team do in Automation Studio to ensure data is available at the child BU level?
Correct Answer: B
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The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
Which action should the marketer take to evaluate conversion of those journeys?
Correct Answer: B
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A marketer has built an automation using Automation Studio to send data from a data extension to the SFTP as a .csv file. The automation includes a data extract and completes successfully, but the file is still not showing up on the SFTP.
Which activity is missing?
Which activity is missing?
Correct Answer: A
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Northern Trail Outfitters needs to send a transactional email to all customers who purchased an item that was recently recalled. The email must be sent to each applicable customer even if they have unsubscribed.
Which component should be configured to provide this functionality?
Which component should be configured to provide this functionality?
Correct Answer: B
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Northern Trail Outfitters (NTO) is having an issue with bad email addresses coming into its website email signup form, impacting deliverability and sender reputation.
What should NTO use to make sure email addresses are valid before adding to its audience?
What should NTO use to make sure email addresses are valid before adding to its audience?
Correct Answer: A
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A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?
Which tool should the marketer use?
Correct Answer: A
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When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
Which configuration should be used to ensure the exclusion is updated before the audience query runs?
Correct Answer: A
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An insurance company has launched a new campaign to target Individuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
How should the marketer use low-code to create this segment?
Correct Answer: C
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A retailer has revamped their loyalty program. They want to send a loyalty series to new and existing members to share the perks of the new program.
Which action should the retailer take to ensure deliverability is not impacted?
Which action should the retailer take to ensure deliverability is not impacted?
Correct Answer: B
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Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.
Which action ensures NTO's sending reputation remains intact?
Which action ensures NTO's sending reputation remains intact?
Correct Answer: C
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