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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:

SectionObjectives
Topic 1: Strategic Choices- Business unit strategy
  • 1. Differentiation strategy
    • 2. Focus strategy
      • 3. Cost leadership
        - Corporate strategy
        • 1. Mergers and acquisitions
          • 2. Diversification strategies
            • 3. Strategic alliances
              Topic 2: Strategy Formulation- Internal strategic analysis
              • 1. Core competencies
                • 2. Value chain analysis
                  • 3. Resource and capability analysis
                    - Strategic analysis of external environment
                    • 1. PESTEL analysis
                      • 2. Market segmentation and positioning
                        • 3. Industry and competitive forces (Porter's Five Forces)
                          Topic 3: Strategy Implementation- Organisational structure and design
                          • 1. Centralisation vs decentralisation
                            • 2. Organisational configurations
                              - Change management
                              • 1. Lewin's change model
                                • 2. Kotter's 8-step model
                                  - Project and performance management
                                  • 1. Strategic project management
                                    • 2. Performance measurement systems

                                      CIMA E3 - Strategic Management Question Tutorial Sample Questions:

                                      1. A direct external change trigger is:

                                      A) A powerful competitor forcing an organization to cut its prices.
                                      B) A general increase in the use of the Internet by society.
                                      C) The introduction of new environmental protection policies by the government.
                                      D) An economic recession in an organization's home country.


                                      2. Ansoff has provided a product/market growth matrix which denotes possible strategic directions that an organization can follow.
                                      Which of the following statements correctly describe the strategic options generated by the matrix? (Choose all that apply.)

                                      A) Market development using existing products in new markets.
                                      B) Market penetration using existing products in new markets.
                                      C) Market penetration using new products within existing markets.
                                      D) Market penetration using existing products within existing markets.
                                      E) Diversification using new products in new markets.
                                      F) Product development using new products in new markets.


                                      3. DRAG DROP
                                      QR is a conglomerate with two divisions, A and B.
                                      Given the information below, select the most appropriate strategy for each division to implement.
                                      Select and Place:

                                      Correct


                                      4. BCA is a long established international airline. Which of the following represent Threats to BCA's business?
                                      (Choose all that apply.)

                                      A) A higher level of private car ownership.
                                      B) A substantial rise in the price of oil.
                                      C) Greater popularity of long-haul holidays.
                                      D) A shortage of trained pilots in BCA.
                                      E) A sudden increase in international terrorism.


                                      5. Directors have a duty to shareholders and other stakeholders and are required to promote the success of the company.
                                      Which THREE of the following are valid roles and responsibilities of directors? (Choose three.)

                                      A) To be responsible for keeping all external stakeholders satisfied.
                                      B) To have regard for the interests of the company's employees.
                                      C) To avoid conflicts of interest and of duties.
                                      D) To consider the likely consequences of any decision in the long term.
                                      E) To focus only on maximizing company profits.


                                      Solutions:

                                      Question # 1
                                      Answer: C
                                      Question # 2
                                      Answer: C,D,F
                                      Question # 3
                                      Answer: Only visible for members
                                      Question # 4
                                      Answer: B,D
                                      Question # 5
                                      Answer: B,C,D

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