Exam Name: Certified Digital Marketing Specialist - Strategy and Planning
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Jul 22, 2026
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DMI CDMS-SP2.0 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Strategic Framework and Market Analysis | - Strategic Planning Frameworks
|
| Topic 2: Aligning Strategy with Business Goals | - Business Objective Integration
|
| Topic 3: Digital Marketing Strategy and Planning Fundamentals | - Strategy Introduction
|
| Topic 4: Digital Marketing Channels and Tactics | - Channel Strategy Overview
|
| Topic 5: Budgeting, Resource Allocation and Execution | - Resource Planning
|
| Topic 6: Content Strategy and Execution | - Content Planning
|
| Topic 7: Emerging Trends in Strategy and Planning | - Future Digital Marketing Trends
|
| Topic 8: Analytics, Reporting and Data Insights | - Performance Measurement
|
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