Exam Name: Professional Diploma in Mobile Marketing
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Jul 29, 2026
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DMI PDMM Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Mobile Messaging & Communication | 15% | - SMS & MMS marketing - Push notifications & in-app messaging - Mobile email optimization |
| Mobile Advertising & Paid Media | 22% | - In-app advertising & formats - Targeting, bidding & campaign optimization - Search, display & social mobile ads |
| Mobile Marketing Strategy & Planning | 20% | - Role of mobile in integrated marketing - Mobile consumer behavior & journey mapping - Strategy development & goal setting |
| Mobile Website & User Experience | 18% | - Mobile UX/UI best practices - Responsive design & mobile optimization - Page speed & technical performance |
| Mobile Commerce & Apps | 12% | - App marketing, acquisition & retention - Mobile commerce & payment solutions - App store optimization (ASO) |
| Mobile Analytics, Measurement & Compliance | 13% | - Data privacy, GDPR & regulatory rules - Tracking tools & reporting - Key mobile KPIs & metrics |
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