Exam Name: Certificate in Professional Digital Selling 2.0
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Jul 31, 2026
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DMI CPDSv2.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Social Selling & Channels | 25% | - Social media platforms for sales - LinkedIn, Facebook, Twitter strategies - Content for engagement and trust |
| Topic 2: Digital Selling Fundamentals | 20% | - Evolution of digital selling - Digital sales framework - Modern buyer journey |
| Topic 3: CRM & Sales Automation Tools | 15% | - Sales automation workflows - CRM system fundamentals - Tool integration and usage |
| Topic 4: Digital Strategy & Buyer Personas | 20% | - Developing digital selling strategies - Creating detailed buyer personas - Customer journey mapping |
| Topic 5: Nurturing, Closing & Compliance | 5% | - Digital closing strategies - Ethics and data protection rules - Lead nurturing techniques |
| Topic 6: Data, Analytics & Performance | 15% | - Data-driven decision making - Tracking and reporting results - Key sales KPIs and metrics |
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