Exam Name: Professional Diploma in Digital Marketing v5.0
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Jul 29, 2026
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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Marketing Strategy & Planning | 20% | - Legal compliance, privacy & ethics - Data-driven strategy development - Customer journey & audience insights - Digital marketing landscape and trends |
| Digital Analytics & Measurement | 12% | - Reporting & data-driven decision making - Google Analytics 4 implementation - Conversion optimization & testing - KPIs, ROI & attribution modeling |
| Social Media Marketing | 15% | - Platform-specific strategies - Social advertising & influencer marketing - Social listening & analytics - Community management & engagement |
| Emerging Channels & E-Commerce | 5% | - AI & marketing technology - Mobile marketing & optimization - E-commerce & social commerce |
| Content Marketing | 15% | - Storytelling & audience engagement - Measuring content performance - Content distribution & promotion - Content strategy & planning |
| Email Marketing & Automation | 10% | - Campaign design & personalization - Marketing automation workflows - Deliverability & performance metrics - List building & segmentation |
| Search Engine Marketing (SEM) & PPC | 15% | - Paid search fundamentals - Display & video advertising - Google Ads campaign setup & management - Bidding strategies & quality score |
| Search Engine Optimization (SEO) | 18% | - Keyword research & content optimization - Technical SEO & site structure - On-page & off-page optimization - Local & international SEO |
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