• Exam Code: HP2-B85
  • Exam Name: HP Imaging and Printing Sales Fundamentals Exam
  • Certification Provider: HP
  • Corresponding Certification:HPASP
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HP HP2-B85 Exam Syllabus Topics:

SectionObjectives
Customer Needs and Sales Fundamentals- Value-based selling approach
  • 1. Total cost of ownership (TCO)
    • 2. Productivity and efficiency benefits
      - Identifying customer requirements
      • 1. Home office printing needs
        • 2. Small and medium business requirements
          Supplies and Consumables- Original HP supplies value
          • 1. Page yield and reliability concepts
            • 2. Ink and toner cartridge technologies
              - Cost efficiency
              • 1. High-yield vs standard cartridges
                • 2. Cost per page (CPP) fundamentals
                  HP Services and Solutions Overview- Managed Print Services (MPS)
                  • 1. Automated supplies replenishment
                    • 2. Device monitoring and fleet management
                      - Security and sustainability
                      • 1. Environmental and sustainability benefits
                        • 2. Secure printing features
                          HP Imaging and Printing Portfolio Fundamentals- HP product categories
                          • 1. Printers and multifunction devices
                            • 2. Large format printing solutions
                              - Overview of HP printing solutions
                              • 1. Enterprise and office printing environments
                                • 2. Inkjet vs LaserJet technologies

                                  HP Imaging and Printing Sales Fundamentals Sample Questions:

                                  1. What are the core HP value propositions for imaging and printing products?

                                  A) reliability, simplicity, real-world performance, superior output
                                  B) affordability, quality, complete product portfolio
                                  C) complete product portfolio, superior output, reliability
                                  D) affordability, reliability, quality, simplicity


                                  2. What is part of a consultative sales situation?

                                  A) short-term focus
                                  B) limited customer interaction
                                  C) long-term focus
                                  D) focus on the sale itself


                                  3. What does an HP Color LaserJet provide that makes the Total Cost of Ownership (TCO) lower than that of competitors?

                                  A) fewer replacement parts and long-life consumables
                                  B) the cheapest base price
                                  C) consumables' refilling capabilities
                                  D) standard finishing capabilities


                                  4. How much is office paper usage increasing each year, according to Xplor '06?

                                  A) 8-10%
                                  B) 6-8%
                                  C) 10-12%
                                  D) 3%


                                  5. What is the benefit of original HP All-in-One LaserJet cartridges?

                                  A) They are manageable via HP Web Jetadmin.
                                  B) They are easy to use and install.
                                  C) The ink in the cartridge cannot dry up.
                                  D) They are designed to be refilled.


                                  Solutions:

                                  Question # 1
                                  Answer: D
                                  Question # 2
                                  Answer: C
                                  Question # 3
                                  Answer: A
                                  Question # 4
                                  Answer: B
                                  Question # 5
                                  Answer: B

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