• Exam Code: C_C4H260_01
  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
  • Certification Provider: SAP
  • Corresponding Certification:SAP Certified Technology Associate
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C_C4H260_01 exam dumps

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  • Exam Code: C_C4H260_01
  • Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation
  • No. of Questions: 91 Questions and Answers
  • Updated: Jul 21, 2026

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SAP C_C4H260_01 Certification Exam Topics:

Topic AreasTopic Details, Courses, Books
Marketing Planning and Performance < 8%

Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options.

Integration and Data Upload > 12%

Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management.

Campaign and Journey Orchestration > 12%

Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns.

Dynamic Customer Profiling > 12%

Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities.

Business Administration 8% - 12%

Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs.

Extensibility > 12%

Explain varous extensibility options and ways to implement them

Lead- and Account-Based Marketing < 8%

Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP  Marketing Cloud and SAP  Cloud for Customer, and success reporting.

Marketing Analytics < 8%

Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports.

Commerce Marketing < 8%

Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios.

Segmentation 8% - 12%

Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups.

Reference: https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

C_C4H260_01 Exam Certification Details:

Cut Score:59%
Level:Associate
Exam:80 questions
Languages:English
Sample Questions: SAP C_C4H260_01 Exam Sample Question
Duration:180 mins

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SAP C_C4H260_01 Exam Syllabus Topics:

SectionObjectives
Analytics and Reporting- Standard reporting capabilities
- Marketing performance analysis
Personalization and Content- Template management
- Personalized content delivery
SAP Marketing Cloud Overview- Key business processes in SAP Marketing Cloud
- Solution architecture and positioning
Data Management- Data integration and replication concepts
- Contact and interaction data model
Segmentation and Audience Management- Segmentation modeling
- Dynamic and static target groups
Campaign Management- Campaign design and execution
- Journey and workflow configuration

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