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C_C4H260_01 exam torrent SAP study guide
SAP C_C4H260_01 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Dynamic Customer Profiling > 12% | Explain the data model and how to enhance the data model. Outline the options for extensibility, and explain the concepts of Best Record and Score Builder capabilities. |
| Campaign and Journey Orchestration > 12% | Explain the concept of campaign categories and their actions, the possibilities of creating personalized campaign content and landing pages as well as the options available for executing campaigns. |
| Marketing Planning and Performance < 8% | Explain the concept of the marketing calendar, the process of budget planning, the setup of a planning model, the role of marketing areas, the process of spend planning & management, the options to load actuals and commitments from external systems, the concept of media types, and customization options. |
| Marketing Analytics < 8% | Explain the Analytics and Report Gallery including Analytics Stories and Operational Reports. Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports. |
| Business Administration 8% - 12% | Setup Marketing Permissions Checks and configure workflows for business objects. Explain the option for anonymizing contact information, the marketing objects lifecycle management, the concept of user and role management, and the option to customize using the Self-Service Configuration UIs. |
| Integration and Data Upload > 12% | Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud, SAP Commerce Cloud etc. Additionally know how to monitor integration errors. Describe how to set up integration scenarios and the ways to integrate ERP in context of Marketing Resource Management. |
| Segmentation 8% - 12% | Explain the technical foundation of segmentation, the core features of Segmentation modelling, and compare the types of target groups. |
| Extensibility > 12% | Explain varous extensibility options and ways to implement them |
| Commerce Marketing < 8% | Outline the offer recommendations, product recommendations, and personalize segmentation for webshop scenario; set up the recommendation models and use the recommendations; explain the concept of re-marketing scenarios. |
| Lead- and Account-Based Marketing < 8% | Describe Contac to Lead-Opportunity process. Explain the Account Based marketing process as well as the process of defining a new lead stage. Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer, and success reporting. |
NEW QUESTION 16
Your customer wants to improve the business process between marketing and direct or indirect sales areas. You recommend to implement the SAP Sales Cloud integration. Which business processes can you realize by integrating SAP Marketing Cloud and SAP Sales Cloud? Note: There are 3 correct Answers to this question.
- A. A delta load of all changes to existing opportunities in SAP Marketing Cloud triggers the creation of opportunity interactions in SAP Sales Cloud.
- B. For each lead sent through the campaign, SAP Marketing Cloud creates a lead interaction that is assigned to a respective contact.
- C. For each lead sent through the campaign, SAP Marketing Cloud creates an opportunity interaction that is assigned to a respective contact.
- D. Campaign automation in SAP Marketing Cloud triggers the creation of leads in SAP Sales Cloud.
- E. A delta load of all newly created opportunities in SAP Sales Cloud triggers the creation of opportunity interactions in SAP Marketing Cloud.
Answer: C,D,E
NEW QUESTION 17
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?
- A. Provide a training set that contains only contacts from the specific countries and regions.
- B. Add an applicable scope for the relevant countries and regions.
- C. Assign a specific target group with those countries and regions to the target object.
- D. Use Segmentation to select relevant countries and region.
Answer: D
NEW QUESTION 18
Your customer data needs to be seen in the Marketing Calendar for the purpose of trade promotions.
Which of the following fields are mandatory to maintain in the Custom Business Object (CBO)? Note:
There are 3 correct Answers to this question.
- A. Origin
- B. Start, End date
- C. Contact ID
- D. Key identifier field
- E. Description
Answer: A,B
NEW QUESTION 19
You want to add custom fields for different business contexts such as interaction contacts, and interactions. Which apps allow you to check if custom fields have been added and are ready to be moved to the production system? Note: There are 2 correct Answers to this question.
- A. Import Software Collection
- B. Export Software Collection
- C. Custom Catalog Extensions
- D. Extensibility Inventory
Answer: A,B
NEW QUESTION 20
You want to create a predictive key performance indicator (KPI) that determines the buying propensity for a specific product. Which data is essential for creating these types of predictive models? Note: There are 2 correct Answers to this question.
- A. Items of interest
- B. Product categories
- C. Sales order interactions
- D. Product master data
Answer: B,C
NEW QUESTION 21
Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.
- A. Exporting planning data to file
- B. Allocating budget
- C. Publishing budget plans
- D. Adjusting a planned budget and showing a planned budget by media type
- E. Showing and using a reference measure
Answer: A,D,E
NEW QUESTION 22
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?
- A. Map free text
- B. User lists
- C. User interface adaption
- D. Manage interest
Answer: A
NEW QUESTION 23
You are launching a campaign to update the marketing permissions of all your customers. Which of the following content types can you use? Note: There are 3 correct Answers to this question.
- A. Forms
- B. Landing pages
- C. Push notifications
- D. LINE messages
- E. E-mails
Answer: A,B,E
NEW QUESTION 24
You want to delete the interactions of several contacts from SAP Marketing Cloud that were collected via one specific source system. Interaction information from other sources can remain in SAP Marketing Cloud. Which application jobs do you need to execute? Note: There are 2 correct Answers to this question.
- A. Contacts: Delete Flagged Contacts
- B. Contacts: Flag Contacts for Deletion Based on Target Group
- C. Interactions: Flag Interactions for Deletion
- D. Interactions: Delete Flagged Interactions
Answer: A,B
NEW QUESTION 25
You are implementing SAP Marketing Cloud and want to integrate with another system. What is the recommended standard data load sequence to avoid data inconsistencies?
- A. 1. Interactions 2. Interaction Contacts 3. Marketing Subscriptions 4. Marketing Permissions 5.
Products - Product Category - B. 1. Marketing Permissions 2. Marketing Subscriptions 3. Interaction Contacts
4. Products - Product Category 5. Interactions - C. 1. Interaction Contacts 2. Marketing Permissions 3. Marketing Subscriptions 4. Products - Product Category 5. Interactions
- D. 1. Interaction Contacts 2. Marketing Permissions 3. Interactions 4. Products - Product Category 5.
Marketing Subscriptions
Answer: D
NEW QUESTION 26
You want to implement Product Recommendations and you need to simulate the results before the e- mail with recommendations is sent. In which of the following apps can you preview the result of your new or updated configuration? Note: There are 2 correct Answers to this question.
- A. Manage Recommendations
- B. Recommendation Models
- C. Recommendations Model Types
- D. Recommendations Scenarios
Answer: B,D
NEW QUESTION 27
You have prepared an analytical report using the Design Studio application in SAP Marketing Cloud. How can you provide this analytical report to another user? Note: There are 2 correct Answers to this question.
- A. Mark the analytical query as a favorite using the Favorite functionality.
- B. Save the analytical report as a tile using the Save as Tile functionality.
- C. Download the report results using the Export to Microsoft Excel functionality.
- D. Send the link to the analytical report using the Send E-mail functionality.
Answer: B,D
NEW QUESTION 28
Which of the following business objects can be used to activate the approval process? Note: There are 3 correct Answers to this question.
- A. Segmentation models
- B. Campaign
- C. Marketing plan
- D. E-mail template
- E. Target group
Answer: B,C,D
NEW QUESTION 29
Your marketers are each responsible for different regions and should only have access to the contacts in their own market. How can you implement this data access control? Note: There are 2 correct Answers to this question.
- A. Maintain the business roles.
- B. Maintain the communication user.
- C. Maintain the marketing permissions.
- D. Maintain the marketing areas.
Answer: A,D
NEW QUESTION 30
How do you reach customers on their birthday that have enrolled in the loyalty program and that have made at least two purchases in the last month?
- A. Build a dynamic target group and assign it as a target group in the campaign designer.
- B. Build a static target group and assign it as a target group in the campaign designer.
- C. Build a live target group and assign it as a target group in the campaign designer.
- D. Build a control group and assign it as a target group in the campaign designer.
Answer: C
NEW QUESTION 31
Which application can be used to perform the following tasks? View import messages across the landscape and decide what action to take. Correct errors in the Marketing or in the source systems in a timely fashion and restart imports. Analyze imports and messages by multiple dimensions, and quickly resolve issues. Identify system issues that may have been previously hidden.
- A. Data Load Monitor
- B. Browse Contact Data
- C. Import Monitor
- D. Application Log
Answer: D
NEW QUESTION 32
You want to integrate SAP Marketing Cloud and SAP Analytics Cloud using single sign-on. What is the Business Role in SAP Analytics cloud that you need to perform this task?
- A. BI Admin
- B. System Administrator
- C. Application Creator
- D. System Owner
Answer: B
NEW QUESTION 33
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?
- A. As many as required and each stage can have a maximum of 15 campaigns.
- B. Seven stages and each stage can have a maximum of 15 campaigns.
- C. Three stages and each stage can have a maximum of 10 campaigns.
- D. Five stages and each stage can have a maximum of 10 campaigns.
Answer: A
NEW QUESTION 34
You have created your own custom business object and want to upload data to it using an OData service. Where do you find the URL for this custom business object?
- A. Communication Arrangement
- B. Communication Scenario
- C. Communication System
- D. Communication User
Answer: A
NEW QUESTION 35
Why would you enable the persistence of the predictive model?
- A. To indicate the quality of the model fit.
- B. To save the score in profiles and use it in segmentation.
- C. To save results for a certain time.
- D. To reuse the predictive model in another scenario.
Answer: D
NEW QUESTION 36
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