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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?

A) Post content from other websites on your own site.
B) Hire an agency to create content.
C) Focus on creating as much content as possible.
D) Start a company blog and promote a few high-quality pieces of content.

2. The marketing team likes to thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them. What Marketing Cloud Account Engagement feature of email now can be used to run these tests?

A) Create a one off email test send by entering an email address in the Send to Emails section of the testing tab
B) Create a static list of approved users to use as the recipient list in the sending tab.
C) Create a dynamic list of approved users to use as the recipient list in the sending tab.
D) Create a test list of approved users to use in the testing tab of the email now.

3. A Marketing Cloud Account Engagement administrator wants to enable the Engage Sales Tools page in Salesforce. Which two resources are available via this page in Salesforce? Choose 2 answers to set Engage

A) A link to Salesforce Engage training resources
B) A link to assign licenses and permission sets
C) Campaign send limits
D) A link to download Engage Alerts for Mac

4. There is Custom Field Type in Marketing Cloud Account Engagement called CRM User

A) True
B) False

5. LenoxSoft is in the planning stages of rolling out an account-based marketing strategy. What initial action should they take?

A) Create all contacts as campaign members in one campaign.
B) Develop dynamic content based on lead fields.
C) Identify attributes of the key accounts they want to target.
D) Convert all existing leads into contacts to tie to accounts.

Solutions: