The Ultimate Salesforce MCAE-Con-201 Dumps PDF Review
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NEW QUESTION # 93
LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?
- A. Include prospect activity history from Account B in their prospect import if they want to retain it.
- B. Export existing custom field mappings to import desired fields into Account A.
- C. Manually rebuild any automations built in Account B in Account A.
- D. Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
Answer: C
Explanation:
Explanation
https://help.salesforce.com/articleView?id=000318300&type=1&mode=1
NEW QUESTION # 94
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Marketing Cloud Account Engagement reports and associated KPIs that would provide these metrics. Choose 2 answers:
- A. Form Report: Conversions
- B. Form Report: Submissions
- C. Lifecycle Report: New Prospects Created
- D. Form Report: Impressions
Answer: A,C
NEW QUESTION # 95
What is true about A/B testing? [Choose two answers]
- A. When you turn off A/B testing you will have to choose which version to keep.
- B. You can only do A/B testing on list emails.
- C. It is recommended to test at least 5 different elements in your A/B tests.
- D. You can disable A/B testing before and after email sent.
Answer: A,B
NEW QUESTION # 96
Which one is not an email template you can create in Marketing Cloud Account Engagement? [Choose one answer]
- A. "Autoresponder emails" template
- B. "Engage" template
- C. "List emails" template
- D. "One to one emails" template
Answer: B
NEW QUESTION # 97
When integrating Marketing Cloud Account Engagement Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
- A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
- B. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
- C. Customized 'Display in Table' values when configuring fields
- D. Salesforce Connector User has 'Read' permission to the custom object
Answer: A,D
NEW QUESTION # 98
LenoxSoft has a grading profile for business units in both United States and Canada. Both profiles contain options for the industry field and several prospects with the grade of "A". What do we know about LenofSoft current grading strategy?
- A. LenoxSoft must add prospect to a dynamic list
- B. LenoxSoft uses location based scoring categories .
- C. LenoxSoft added location based criteria
- D. LenoxSoft uses an automation rule to match the criteria US or canada to make a grading impact.
Answer: D
NEW QUESTION # 99
What is important to remember when creating custom prospect fields in Marketing Cloud Account Engagement? [Choose one answer]
- A. You can only create 50 custom fields in Marketing Cloud Account Engagement.
- B. Marketing Cloud Account Engagement cannot sync with multi picklist in Salesforce
- C. Marketing Cloud Account Engagement cannot sync with formula fields in Salesforce
- D. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Marketing Cloud Account Engagement to synch to both objects.
Answer: D
NEW QUESTION # 100
If someone opt-out's do we need to delete this Prospect record?
- A. Yes, it is restricted by law
- B. False. It is restricted by law not to email them, but we still can track the activity
Answer: B
NEW QUESTION # 101
Can Marketing both Import and Export Prospects?
- A. True
- B. False
Answer: A
NEW QUESTION # 102
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.
How should this be set up?
- A. Configure Users > Send daily prospect activity emails by owner
- B. Configure Users > Send starred prospect activity alerts by owner
- C. Configure Users > Send daily visitor activity emails by state
- D. Configure Users > Send Salesforce Engage report emails by team
Answer: C
NEW QUESTION # 103
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- C. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- D. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Lightning App
Answer: D
NEW QUESTION # 104
Which are true about Salesforce Engage
- A. Salesforce Engage is not supported for Salesforce sandbox accounts
- B. You can use Salesforce Engage with Gmail by downloading an extension
- C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- E. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
Answer: A,B,C,D,E
NEW QUESTION # 105
LenoxSoft's ideal buyer is a C-level executive with an employee base over 500. Their department should either be technology or finance. C-level is the best fit but managers should also be included as they may make purchasing decisions. Which is the correct profile criteria for grading used to give the ideal buyer an "A" grade.
- A. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 3/3
- B. Job title - C-level 3/3 Job title - Manager 3/3 Size 2/3 Dept 3/3
- C. Job title - C-level 3/3 Job title - Manager 2/3 Size 3/3 Dept 3/3
- D. Job title - C-level 3/3 Job title - Manager 3/3 Size 3/3 Dept 2/3
Answer: C
NEW QUESTION # 106
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?
- A. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"
- B. Enable Kiosk mode on the Marketing Cloud Account Engagement form
- C. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails
- D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form
Answer: A
NEW QUESTION # 107
Which two actions could a user take when importing prospects into Marketing Cloud Account Engagement?
Choose 2 answers
- A. Create new custom fields and populate field values
- B. Undelete matching prospects from the Recycle Bin
- C. Permanently delete prospects
- D. Assign prospects to an existing user
Answer: B,D
NEW QUESTION # 108
Which is true about Marketing Cloud Account Engagement Flile Hosting limits
- A. Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
- B. Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
- C. No limits at all
- D. Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB
Answer: A
NEW QUESTION # 109
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?
- A. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.
- B. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.
- C. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.
- D. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 110
What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?
- A. Progressive Profiling
- B. ReCAPTCHA
- C. Kiosk/Data Entry Mode
- D. "Not you?" Link
Answer: C
NEW QUESTION # 111
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Marketing Cloud Account Engagement to create Contacts only if a new prospect record is created in Marketing Cloud Account Engagement and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.
How should LenoxSoft get started?
- A. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user.
- B. Enable the reverse sync feature through Marketing Cloud Account Engagement Support and create an Automation rule to assign prospects to a user in a group.
- C. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts.
- D. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules.
Answer: B
NEW QUESTION # 112
A Marketing Cloud Account Engagement customer uses a lot of landing pages for their lead generation strategy. They are creating a layout template and importing in HTML from their website to customize the look and feel of their landing pages. When placing a Marketing Cloud Account Engagement form on their Marketing Cloud Account Engagement landing page using this layout template, the form doesn't appear.
What could be the issue?
- A. The same layout template on both the form and the landing page was not used.
- B. The %%content%% variable tag in the layout template code was missing.
- C. The form HTML embed code in the layout template code was not used.
- D. The landing page on a browser with the cookies cleared was not tested.
Answer: B
NEW QUESTION # 113
Lenoxsoft needs to sync their Salesforce custom objects to Marketing Cloud Account Engagement prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
- A. Adjust the sync behavior on the Marketing Cloud Account Engagement custom object to use the Salesforce value
- B. Create the Marketing Cloud Account Engagement custom object on the prospect level before the prospect Account level
- C. Perform a full Marketing Cloud Account Engagement database sync, prior to creating the Salesforce custom object
- D. Configure the Salesforce custom object to relate to th< account, lead, or contact
Answer: D
NEW QUESTION # 114
LenoxSoft offers a range of products and each product has a unique website with a custom domain. They want to build landing pages in Marketing Cloud Account Engagement for upcoming webinars that appear to have a webpage URL that appropriately coordinates with the featured product.
What should be done to ensure each landing page URL looks like it is a part of the unique product website?
- A. Create a custom redirect URL using the product name for each landing page and apply the custom redirect URL when building the landing page.
- B. Create multiple tracker domains, one for each product website, and apply the appropriate domain when building the landing pages.
- C. Create one tracking domain from the main LenoxSoft URL, then manually change the URLs when creating the landing page to contain the product name.
- D. Create a page action for each landing page, including an action to automatically change the landing page vanity URL to the appropriate product name.
Answer: B
NEW QUESTION # 115
LenoxSoft hosts content in Marketing Cloud Account Engagement and makes it available to prospects via a form submission on their website. They have noticed a high number of form submissions, but some email addresses provided appear to be invalid or fake.
Which two strategies for gating content should ensure real prospects are the ones accessing the content?
Choose 2 answers
- A. Send the content via an autoresponder email with a link to download the content.
- B. Prospects with invalid emails are marked as 'Do Not Email' to avoid future communication.
- C. Using the data format drop-down, set the email validation option at the form level.
- D. Prospects with invalid emails are sent an autoresponder requesting email verification.
Answer: C,D
NEW QUESTION # 116
"If an organization has several Marketing Cloud Account Engagement users who require direct login access to pi.Marketing Cloud Account Engagement.com, what should be done before enabling user sync?
- A. Set the users as Marketing user roles in Marketing Cloud Account Engagement before enabling user sync.
- B. Delete and recreate the specific users after enabling user sync.
- C. Make sure the CRM username field on user records are empty.
- D. Create a custom user role for Marketing Cloud Account Engagement Only users in Marketing Cloud Account Engagement.
Answer: C
NEW QUESTION # 117
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