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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
| Topic 1: Discovery and Architecture | 16% | - Requirements gathering and analysis
- Data and segmentation strategy design
- Solution recommendation and long-term maintainability
|
| Topic 2: Data Modeling and Management | 21% | - Contact identity and data governance
- Data object selection and relationship definition
- Reporting, data views, and tracking extracts
|
| Topic 3: Account Configuration | 12% | - Sender Authentication Package implementation
- Account hierarchy design and management
- Mobile Studio configuration and troubleshooting
- Reply Mail Management setup and resolution
|
| Topic 4: Automation | 20% | - Automation Studio workflow implementation
- Journey Builder flow design
- Automation type and activity selection
|
| Topic 5: Integration | 20% | - Marketing Cloud Connect configuration and troubleshooting
- Extension product selection and implementation
- Data model design for personalized messaging
|
| Topic 6: Messaging | 11% | - Deliverability and compliance management
- Cross-channel messaging strategy
- Personalized content design and delivery
|
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
1. LenoxSoft has a service portal for customers. A Marketing Cloud Account Engagement page action set by the admin will change a prospects engagement custom field to "Engaged" for any prospect who views this service portal page. Customers who visit this portal more often have a higher company satisfaction rate. Those who rarely visit the portal have a high rate of attrition. LenoxSoft wants to encourage customers to engage with the service portal and has the following requirements: * Prospects with no Engagement custom field value should be added to the Engagement Program. * If prospects registers for an upcoming webinar and views the training portal they should be removed from the engagement program. What steps do you recommend to achieve those requirements?
A) Automation Rule with blank critera and add action &
B) Automation Rule with blank critera and add action & Completion action rules with attended webinar and remove action
C) Automation Rule with blank critera and add action & Dynamic List with attended webinar and remove action
D) Automation rules with attended webinar and remove action
E) Automation Rule with blank critera and add action & segmentation rules with attended webinar and remove action
2. How many Engagement Programs can run at one time
A) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200
B) Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100
C) Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200
D) Always 100
3. Select available Social Posting Connectors
A) Linkedln
B) Facebook
C) Instagram
D) Tumblr
E) Zone
F) WhatsApp
G) Twitter
4. Which objects are synched between Marketing Cloud Account Engagement and Salesforce?
A) Case
B) Order
C) Account
D) Opportunity
5. Recommend a model to route qualified and unqualified leads across the business. Place in order from most qualified to least qualified lead. A.Low Grade | Low Score B.High Grade | Low Score C.High Grade | High Score D. Low Grade | High Score
A) CDBA
B) ABDC
C) CBDA
D) CDAB
Solutions:
Question # 1 Answer: A | Question # 2 Answer: A | Question # 3 Answer: A,B,G | Question # 4 Answer: C,D | Question # 5 Answer: A |