Exam Name: Professional Certificate in Airline Retail Level 2
Certification Provider: DMI
Corresponding Certification: DMI Certification
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Check Updated on: Jul 26, 2026
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DMI PCAR-L2 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Airline Retail Strategy & Market Context | 25% | - Market trends and passenger behavior analysis - Airline retail ecosystem and value chain - Revenue optimization frameworks |
| Topic 2: Performance Measurement & Continuous Improvement | 10% | - Key performance indicators (KPIs) - Feedback analysis and improvement plans |
| Topic 3: Customer Engagement & Sales Techniques | 25% | - Needs assessment and consultative selling - Handling objections and closing sales - In-flight and pre-flight sales processes |
| Topic 4: Ancillary Products & Merchandising | 25% | - Effective merchandising and display techniques - Types of airline ancillary services - Pricing, bundling and packaging strategies |
| Topic 5: Operational Excellence & Compliance | 15% | - Service standards and operational procedures - Safety, regulatory and compliance requirements |
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