Exam Name: IBM Cognos Business Intelligence Sales Mastery Test v2
Certification Provider: IBM
Corresponding Certification: Sales Mastery
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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Customer Value and Business Use Cases | - Enterprise decision-making value proposition - Business intelligence and reporting scenarios |
| Sales Scenarios and Customer Engagement | - Identifying customer needs and mapping solutions - Solution positioning and objection handling basics |
| Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
| IBM Cognos BI Product Overview | - Positioning within IBM analytics portfolio - Core capabilities of IBM Cognos BI suite |
| Product Features and Differentiation | - Integration with IBM data and analytics ecosystem - Dashboards, reporting, and analysis capabilities |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. According to Gartner's 2011 Magic Quadrant, which competitor of IBM Cognos is NOT in the leaders quadrant?
A) Oracle
B) MicroStrategy
C) LogiXML
D) QlikTek
2. The analysis capability of IBM Cognos BI is geared toward helping organizations answer which key question?
A) How are we doing?
B) What should we be doing?
C) Why is our business on or off track?
D) What are our competitors doing?
3. Which organization is the best prospect for IBM Cognos 8 BI?
A) A restaurant chain with 500 employees
B) A law firm with 75 employees
C) A retail company with 250 employees
D) A manufacturing company with 2000 employees
4. What is a high-yield question when positioning IBM Cognos BI to the Sales VP of an organization?
A) How much time are you spending producing reports for the organization with your current method?
B) When managing customers, are you able to determine which is likely to be the most profitable?
C) What happens when your BI projects are over budget or off schedule?
D) Can you currently combine information from multiple data sources to produce business reports?
5. Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?
A) Business manager
B) Executive
C) Business analyst
D) IT user
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: D |
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