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IBM M2090-618 Exam Syllabus Topics:

IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. Which is an accurate description of the buyers in the Business Analytics Mid market?

A) Buyers in the Midmarket are shifting toward the Line of Business.
B) Buyers in the Midmarket are shifting toward Information Technology.
C) Buyers in the Midmarket are shifting toward Finance.
D) Buyers in the Midmarket are shifting toward Operations.

2. How could you neutralize the objection "We need to have a data warehouse first before we embark on our Business Intelligence strategy"?

A) If the prospect has only a few OLAP cubes, there is a reasonable case to be made to migrate to ICAS (IBM Cognos TM1) as it is a highly rated OLAP server. If they have many heterogeneous OLAP sources, the enterprise solution may be a better fit
B) The 64 bit requirement is for the server, not end-users. You will be delighted by the cost/performance metrics of 64 bit machines. RAM is not expensive and 64 bit machines make great use of it.
C) Why wait? Use the embedded OLAP server and ETL capabilities to get started today.
D) If the prospect has only a single other security source, then for small numbers of users it is not difficult to load CAM with the information. Active Directory is the Microsoft standard and will be prevalent in the majority of midsize companies

3. You are in a meeting with the VP of Finance. Which would be a high yield question to ask?

A) Can you tell me how you track the daily volume of your call centers by region and service center?
B) How do you communicate plans and forecasts to other groups in the company such as operations, research and development and sales?
C) Do you have visibility into how your suppliers are impacting your production line efficiency?
D) Are business users able to create reports and analyze information or are they reliant on IT for this information?

4. What is a common pain point for a Finance Department?

A) How do I improve performance, profitability and grow my business?
B) Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?
C) How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?
D) Do I fully understand my company's cash flow, ROI, compliance, risk, disclosure and regulatory reporting requirements?

5. Which entitlement type does a user need to receive a personalized report from IBM Cognos Express?

A) No entitlement is required
B) IBM Cognos Express Performance Management User
C) IBM Cognos Express Consumer User
D) IBM Cognos Express Recipient User

Solutions: