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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. How does a marketer perform an A/B test in Web Campaigns?

A) Create multiple experiences
B) Create multiple events
C) Create multiple web campaigns
D) Create multiple web templates

2. How quickly does Marketing Cloud Personalization synthesize and activate data to gauge and respond to an individual's in-the-moment intent, across channels?

A) 30 milliseconds
B) 1 second
C) 30 seconds
D) 1 minute

3. What are the components of an Marketing Cloud Personalization web campaign?

A) Experience, template, and content zone
B) Email capture, homepage, and product requisite
C) Affinity, infobar, and attribution window
D) Configured recipe, visitor profile, and content window

4. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) The agent uses a customized next best offer widget powered by the interaction studio connector
B) Leverage service cloud to inform IS in real-time
C) Use machine learning to serve product/ content recommendations in email sent by your ESP
D) Manually sync data from Interaction studio to service cloud

5. What two features of interaction studio can be used in an open-time email campaign?

A) Recipe
B) Survey
C) Attribute
D) Promotion

Solutions: