- Exam Code: AP-214
- Exam Name: Marketing Cloud Advanced Cross Channel Accredited Professional
- Certification Provider: Salesforce
- Corresponding Certification:Accredited Professional
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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Einstein for Marketing Cloud | 23% | - Einstein Engagement Frequency - AI-powered personalization and prediction - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Scoring |
| Ad Studio | 12% | - Integration with advertising platforms - Campaign management and optimization - Audience targeting and segmentation |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Integration with other Marketing Cloud modules - Real-time interaction management |
| Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
| Journey Orchestration | 25% | - Entry sources and audience evaluation - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Journey design and best practices |
| Social Studio | 10% | - Content management and moderation - Social media publishing and engagement - Social analytics and reporting |
| Mobile (SMS/Push) | 13% | - Mobile Studio configuration and usage - MobileConnect features and capabilities - MobilePush tools and functionalities - GroupConnect and WhatsApp integration |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. Which two statements are true when using Journey Data and Contact Data within Journey Builder?
A) Journey Data is dynamic data that retrieves the latest value upon decision split execution
B) Contact Data is dynamic data that retrieves the latest value upon decision split execution
C) Journey Data is a set of static values passed into the Journey for each contact
D) Contact Data is a set of static values passed into the Journey for each contact
2. What is the fastes way to add a classification to a post?
A) Macro
B) Add classification manually to each post.
C) Classification cannot be added to a post
3. What is true about Einstein Engagement Scoring (EES)?
A) EES requires Collect Code Tracking forweb conversion predictions
B) EES analyzes all send data from Marketing Cloud
C) EES can import historical purchase data to drive conversion predications
D) EES takes into account custom unsubscribe handling
4. Where are Topic Profiles configured for use in Command Center?
A) Social Studio Automate
B) Command Center Admin
C) Social Studio Admin
D) Social Studio Engage
5. What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?
A) Post Approvals
B) Individually
C) Workspace Shared Notes
D) Publish Macros
Solutions:
| Question # 1 Answer: B,C | Question # 2 Answer: A | Question # 3 Answer: C | Question # 4 Answer: C | Question # 5 Answer: D |
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