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NEW QUESTION 24
What is the main difference between automation rules and segmentation rules?
- A. Automation rules do run retroactively
- B. Segmentation rules do not run retroactively
- C. Neither will "unmatch" prospects
- D. Automation rules run continuously, segmentation rules run once.
Answer: D
Explanation:
NEW QUESTION 25
Which two Facebook accounts can be posted to using the Pardot Facebook connector? (Choose two answers.)
- A. Video Pages
- B. Linked Instagram Pages
- C. Personal Pages
- D. Company Pages
Answer: C,D
NEW QUESTION 26
Does an automation rule ever match a prospect more than once?
- A. No, an automation rule will only affect a prospect one time
- B. Yes, automation rules run every time.
Answer: A
Explanation:
An automation rule can match a prospect more than once if you enable Repeat Rule.
Otherwise, an automation rule will only affect a prospect one time.
NEW QUESTION 27
What does scoring measure?
- A. Time spent on website by a prospect
- B. Time spent on a website by a prospect and explicit information about the prospect
- C. Activities performed by a prospect
- D. Personal information about a prospect
Answer: C
NEW QUESTION 28
A marketing user wants to test two similar versions of an email to seewhich one performs better.
How should they run this test?
- A. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
- B. Set up an A/B test that automatically sends thetwo versions to a single list and then determines a winner based on event signups.
- C. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
- D. Set up an A/B test that automatically sendsthe two versions to a single list and then determines a winner based on clicks or opens.
Answer: D
NEW QUESTION 29
Why is a reCAPTCHA displayed when I did not choose to display it?
- A. At form submission Pardot pings a database of known prospects and when a match is found automatically displays a reCAPTCHA.
- B. At form submission Pardot pings a database of known spammers and when a match is found automatically displays a reCAPTCHA.
Answer: B
NEW QUESTION 30
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
- A. Check that the Pardot prospect has a value for the default field email address'.
- B. Determine if the prospect has a valid "Assigned User" to send the email from.
- C. Refer to the list email send report to see if a suppression list was used.
- D. Refer to the Pardot recycle bin to see if the prospect was deleted.
Answer: C
NEW QUESTION 31
When prospects register via a Pardot form, they will still receive GoToWebinar's reminder and registration emails.
- A. False
- B. True
Answer: B
Explanation:
https://help.salesforce.com/articleView?id=pardot_connectors_gotowebinar_considerations.htm&type=5
NEW QUESTION 32
LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers
- A. Do not prefill
- B. Always display even if previously completed
- C. Maintain the initial value upon subsequent form submissions
- D. Display other fields in this form based on the value of this field
Answer: B,C
NEW QUESTION 33
An administrator wants to create a list that contains all prospects who complete the Contact Us form, but will later remove any prospects if they become marked as opted out. If a prospect later opts back in, they should be added back to the list.
How should the list be created?
- A. Use a completion action on the form to automatically add anyone who completes it to the list.
- B. Use table actions to add prospects to the list if they've filled out the form, but haven't opted out from communications.
- C. Use a dynamic list to automatically add or remove prospects based on the form completion and their opt out status.
- D. Use an automation rule to automatically add or remove prospects to the list if they submit the form, but aren't opted out.
Answer: C
NEW QUESTION 34
What does a marketing user have access to in Pardot?
- A. Can see users and groups
- B. Prospect management
- C. Creating new lists, forms, landing pages and send list emails.
- D. None of the above
- E. Can only import prospects
Answer: A,B,C,E
NEW QUESTION 35
A user needs to be able to import and export lists. What user role do you give them?
- A. Marketing
- B. Sales Manager
- C. None of the above
- D. Sales
Answer: A
NEW QUESTION 36
A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.
- A. False
- B. True
Answer: B
NEW QUESTION 37
Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)
- A. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
- B. When new prospects are imported into Pardot via a .csv file.
- C. When a profile is associated with the prospects.
- D. When prospects are added to a static list.
Answer: A,B
NEW QUESTION 38
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
- A. Rule
- B. Action
- C. Trigger
- D. Wait
Answer: A
NEW QUESTION 39
How can you send an automated email to a prospect after they fill out a form?
- A. Using a Segmentation Rule
- B. None of the above
- C. Using an Automation Rule
- D. Using a Completion Action
Answer: C,D
NEW QUESTION 40
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The benefit of obtaining the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam Certification
- If the applicant has the desire to transfer into a company to a higher-paying role. As always, this credential will help.
- A powerful, well-rounded Salesforce Platform Pardot-Specialist is a strong post-bagging accredited nominee for the Salesforce Platform Pardot-Specialist test.
- When a company recruits or promotes an employee, human resources are responsible for the decision. Now, although applicants may have an IT history, they make their decisions in a way that records several different variables. One thing is that applicants, like the Salesforce Platform Pardot-Specialist, have formal qualifications.
- A nominee might have unbelievable IT abilities. Employers who recruit workers must, as always, make decisions based on minimal knowledge. Therefore, when they see the official certification of the Salesforce Platform App Designer, they can be confident that an applicant has attained a certain degree of competence.
Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
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