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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) eCommerce, POS, kiosk, call center.
B) Unica, Coremetrics, SPSS, Cognos.
C) Web browser, mobile applications, social platform, data mining.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

2. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The need to drive optimization in the selling process.
C) The reduced impact of mass marketing.
D) The interconnected supplier network.

3. What is one key benefit of the collaboration network?

A) Best-of breed product design.
B) Reduced employee turn-over.
C) Understanding customer preferences.
D) Rapid partner on-boarding.

4. The LIVE customer profile is particularly valuable as a predictor since it

A) captures all web interactions for any customer
B) maintains visit activity over time, and also captures off-site impressions
C) keeps all customer history in a cookie on their computer
D) solicits customer feedback directly

5. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer insight, customer value strategy, customer & partner engagement.
B) Customer potential, customer transaction capture, customer fulfillment.
C) Customer demographics, customer geography, customer affluence.
D) Customer returns, customer purchases, customer order changes.

Solutions: