- Exam Code: CDMA1.0
- Exam Name: Certified Digital Marketing Associate
- Certification Provider: DMI
- Corresponding Certification:DMI Certification
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DMI CDMA1.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Digital Marketing Fundamentals | 20% | - Customer journey mapping - Core concepts and terminology - Digital channels overview |
| Topic 2: Search Engine Optimization (SEO) | 15% | - Technical SEO basics - Keyword research & strategy - On-page & off-page optimization |
| Topic 3: Search & Display Advertising | 15% | - PPC campaign fundamentals - Google Ads & display networks - Bidding & budgeting |
| Topic 4: Content & Social Media Marketing | 15% | - Social media platform strategy - Audience engagement & community management - Content creation & distribution |
| Topic 5: Email Marketing & Automation | 10% | - List management & deliverability - Campaign design & best practices - Marketing automation tools |
| Topic 6: Digital Strategy & Planning | 15% | - Performance measurement framework - Channel selection & integration - Setting business & marketing objectives |
| Topic 7: Analytics & Data Interpretation | 10% | - Key performance indicators - Reporting & optimization decisions - Google Analytics 4 basics |
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