- Exam Code: PDDSP
- Exam Name: Professional Diploma in Digital Strategy and Planning
- Certification Provider: DMI
- Corresponding Certification:DMI Certification
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DMI PDDSP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Digital Leadership | - Organizational Effectiveness
|
| Topic 2: Digital Marketing and Customer Experience | - Audience Research and Segmentation
|
| Topic 3: Analytics, Data and Ethics | - Analytics and Reporting
|
| Topic 4: Email, Affiliate and Marketing Automation | - Email Marketing
|
| Topic 5: AI-Driven Campaign Optimisation | - Campaign Optimization
|
| Topic 6: Budgeting and Building an Effective Digital Team | - Budget Planning
|
| Topic 7: Digital Channels | - Channel Planning
|
| Topic 8: Social and Content Marketing | - Content Strategy
|
| Topic 9: Driving Business Performance with Digital Marketing Strategy | - Business Growth
|
| Topic 10: Developing a Digital Strategy with Strategic Thinking | - Strategic Analysis
|
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