- Exam Code: PDDMv5.0
- Exam Name: Professional Diploma in Digital Marketing v5.0
- Certification Provider: DMI
- Corresponding Certification:DMI Certification
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DMI PDDMv5.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Digital Analytics & Measurement | 12% | - Google Analytics 4 implementation - Conversion optimization & testing - Reporting & data-driven decision making - KPIs, ROI & attribution modeling |
| Search Engine Optimization (SEO) | 18% | - Keyword research & content optimization - Local & international SEO - On-page & off-page optimization - Technical SEO & site structure |
| Search Engine Marketing (SEM) & PPC | 15% | - Bidding strategies & quality score - Google Ads campaign setup & management - Paid search fundamentals - Display & video advertising |
| Email Marketing & Automation | 10% | - Campaign design & personalization - Marketing automation workflows - Deliverability & performance metrics - List building & segmentation |
| Emerging Channels & E-Commerce | 5% | - AI & marketing technology - E-commerce & social commerce - Mobile marketing & optimization |
| Content Marketing | 15% | - Content strategy & planning - Storytelling & audience engagement - Measuring content performance - Content distribution & promotion |
| Digital Marketing Strategy & Planning | 20% | - Customer journey & audience insights - Legal compliance, privacy & ethics - Digital marketing landscape and trends - Data-driven strategy development |
| Social Media Marketing | 15% | - Social advertising & influencer marketing - Social listening & analytics - Platform-specific strategies - Community management & engagement |
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