- Exam Code: PDSMM
- Exam Name: Professional Diploma in Social Media Marketing
- Certification Provider: DMI
- Corresponding Certification:DMI Certification
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DMI PDSMM Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Content Creation and Management | - Content planning and editorial calendars - Creative formats and storytelling |
| Optimization and Strategy Execution | - A/B testing and performance improvement - Integrated campaign optimization |
| Social Media Strategy | - Audience research and segmentation - Platform strategy and channel selection - Campaign planning and objectives |
| Community Management | - Engagement and moderation - Social listening and reputation management |
| Paid Social Advertising | - Ad campaign setup and targeting - Performance optimization - Budgeting and bidding strategies |
| Analytics and Reporting | - Reporting tools and insights - KPI tracking and measurement |
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