- Exam Code: CDMS-SMM4.0
- Exam Name: Certified Digital Marketing Specialist - Social Media Marketing
- Certification Provider: DMI
- Corresponding Certification:DMI Certification
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DMI CDMS-SMM4.0 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Paid Social Media Advertising | 15% | - Ad campaign structure and objectives - Optimizing ad performance and ROI - Ad creation, formats, and compliance - Targeting, budgeting, and bidding strategies |
| Topic 2: Social Media Strategy & Planning | 20% | - Setting SMART objectives and KPIs - Audience research and persona development - Developing a structured social media plan - Competitor analysis and benchmarking |
| Topic 3: Content Strategy & Creation | 20% | - Content types and formats for social platforms - Visual and written content best practices - Content calendar and workflow management - User-generated content and curation |
| Topic 4: Community Management & Analytics | 10% | - Tools for monitoring and measurement - Key metrics and performance reporting - Engagement, moderation, and crisis management - Data-driven improvement and iteration |
| Topic 5: Platform-Specific Marketing | 20% | - YouTube, TikTok, and emerging platforms - Facebook, Instagram, LinkedIn, Twitter/X - Platform algorithms and features - Optimizing profiles and organic reach |
| Topic 6: Fundamentals of Social Media Marketing | 15% | - Social media landscape and consumer behavior - Legal, ethical, and privacy considerations - Role and importance of social media in marketing |
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