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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer insight, customer value strategy, customer & partner engagement.
B) Customer potential, customer transaction capture, customer fulfillment.
C) Customer demographics, customer geography, customer affluence.
D) Customer returns, customer purchases, customer order changes.

2. Extended selling channels and brand experience include .

A) call center and physical stores
B) segmentation, promotions, targeting
C) web store, mobile store, kiosks
D) social integration, remote widgets, affiliates

3. Which one is the key driver that is central to the Smarter Commerce strategy?

A) The empowered customer.
B) The need to drive optimization in the selling process.
C) The reduced impact of mass marketing.
D) The interconnected supplier network.

4. Elements of a powerful self-service experience include all, EXCEPT one of the following:

A) Improve loyalty by facilitating integration with social networks.
B) Target the right experience, to the right user, via the right channel, at the right time.
C) Accommodate product returns, regardless of the context.
D) Create dynamic, engaging, web experiences.

5. How does global inventory visibility allow you to 'save the sale' in the event of a stock- out?

A) Up-selling to a higher value product.
B) Optimizing the supply chain to minimize stock-outs.
C) All of the above.
D) Triggering store to store transfers.

Solutions: